Pairfum is a company based in the UK that makes and sells 100% organic skincare products and fragrances, focusing on hand-selected ingredients and sustainable sourcing. All products are non-GMO and crafted by local artisans, with an emphasis on organic and environmentally friendly practices. Founder, Huib Maat, became an entrepreneur because he wanted to build a company that had high noble ethics. This meant creating a product line that benefited the local economy and promoted environmental sustainability. All of our products are handmade by local artisans with organic ingredients. Unfortunately, a lot of businesses today mass produce their products with materials that are harmful to humans and damaging to the environment. Huib wanted to create a company that did more than just sell products to make a profit, but also had high ethical standards. Pairfum's mission is to prove that you could do well by doing good. High morals and success in business do not have to be mutually exclusive.